WORK
If we’re lucky we will spend around 80,000 hours of our waking lives working. How much time do we spend rethinking, reimagining, redesigning, and repositioning how that remaining time is spent?
Some friends I’ve worked with:
WILDSAM
ROADBOOK
AUTOCAMP
FIELD STATION
SNOW PEAK USA
RIVIAN
GIANT BIKES
BAREBONES
TRACKSMITH
HOKA
PARKS PROJECT
MOUNTAIN HARDWEAR
BLACK DIAMOND
ADVENTURE JOURNAL
PATAGONIA PROVISIONS
ARC’TERYX - SAN FRANCISCO
PATAGONIA
DOMETIC
CAMP YOSHI
GOZNEY
ORGANIC VALLEY
VILLAGE CAMP
AWAY
ALL TRAILS
What I like to do:
BRAND STRATEGY & VISION SETTING
DESIGINING EXPERIENCES, ACTIVATIONS, & EVENTS
BRAND PARTNERSHIPS
PARTNER MARKETING
COPY WRITING & NARRATIVE BUILDING
MARKET RESEARCH & COMMUNICATION
CREATIVE / ART DIRECTION
HUMAN CENTERED DESIGN / DESIGN THINKING
CONTENT PRODUCTION & SHOOTS
NONPROFIT BOARD SERVICE
IMPACT STRATEGY & PHILANTHROPY
CAUSE MARKETING
PUBLIC RELATIONS & AFFAIRS
What I’m learning to do
GENERATIVE AI & PROMPTS
DIGITAL + PRINT MEDIA
MEDIA PRODUCTION & PUBLISHING
How artificial intelligence describes me (poetically)
In the dance of the cosmos, a soul strides forth, laughter woven into the fabric of the breeze, heart beating in harmony with the ancient rhythm of the stars, ever seeking, ever discovering, bound to the earth yet conversing with the infinite.
Chaparral Studio
In 2024 I set up an agency — Chaparral — comprised of myself and a handful of creative collaborators to embrace the future of work. The name draws from the chaparral ecosystem found across the world that is aesthetically beautiful, rich in biodiversity, and highly resilient.
>Reach out to see how we can help your brand, next project, campaign or event.
Right now open to:
fractional + freelance support, short term project & contracted work, full-time in house roles with people who are inspired and for a brand with purpose, dinner party invitations, & trips to the far reaches of the earth.
mantra: always get into cold water.
mantra: the world will show you if you give yourself to the world.
Field Notes
cover image by Kiana Toosi , central image by Brooke Holland, bottom image by me (see all images here)