WORK

If we’re lucky we will spend around 80,000 hours of our waking lives working. How much time do we spend rethinking, reimagining, redesigning, and repositioning how that remaining time is spent?


Some friends I’ve worked with:

WILDSAM

ROADBOOK

AUTOCAMP

FIELD STATION

SNOW PEAK USA

RIVIAN

GIANT BIKES

BAREBONES

TRACKSMITH

HOKA

PARKS PROJECT

MOUNTAIN HARDWEAR

BLACK DIAMOND

ADVENTURE JOURNAL

PATAGONIA PROVISIONS

ARC’TERYX - SAN FRANCISCO

PATAGONIA

DOMETIC

CAMP YOSHI

GOZNEY

ORGANIC VALLEY

VILLAGE CAMP

AWAY

ALL TRAILS

What I like to do:

BRAND STRATEGY & VISION SETTING

DESIGINING EXPERIENCES, ACTIVATIONS, & EVENTS

BRAND PARTNERSHIPS

PARTNER MARKETING

COPY WRITING & NARRATIVE BUILDING

MARKET RESEARCH & COMMUNICATION

CREATIVE / ART DIRECTION

HUMAN CENTERED DESIGN / DESIGN THINKING

CONTENT PRODUCTION & SHOOTS

NONPROFIT BOARD SERVICE

IMPACT STRATEGY & PHILANTHROPY

CAUSE MARKETING

PUBLIC RELATIONS & AFFAIRS

What I’m learning to do

GENERATIVE AI & PROMPTS

DIGITAL + PRINT MEDIA

MEDIA PRODUCTION & PUBLISHING

How artificial intelligence describes me (poetically)

In the dance of the cosmos, a soul strides forth, laughter woven into the fabric of the breeze, heart beating in harmony with the ancient rhythm of the stars, ever seeking, ever discovering, bound to the earth yet conversing with the infinite.

Chaparral Studio

In 2024 I set up an agency — Chaparral — comprised of myself and a handful of creative collaborators to embrace the future of work. The name draws from the chaparral ecosystem found across the world that is aesthetically beautiful, rich in biodiversity, and highly resilient.

>Reach out to see how we can help your brand, next project, campaign or event.

Right now open to:

fractional + freelance support, short term project & contracted work, full-time in house roles with people who are inspired and for a brand with purpose, dinner party invitations, & trips to the far reaches of the earth.

mantra: always get into cold water.

mantra: the world will show you if you give yourself to the world.


Field Notes

cover image by Kiana Toosi , central image by Brooke Holland, bottom image by me (see all images here)